Karen Hadley is a research-driven content strategist and writer with 30 years in marketing and communications, including nine years leading marketing departments. Her work spans industry and competitive analysis, content strategy and more than three million words of published content for healthcare providers, nonprofits and technical businesses, including full website copy for more than 300 dental, physical therapy and medical practices, technical content for testing and technology firms, and more than two million words on drug addiction and recovery.
Her understanding of addiction comes from the inside. She worked in the trenches and in management at drug rehabilitation centers, and for two decades has tracked trends in drug trafficking, abuse and treatment worldwide. She has driven to the South Texas border and to Northern California and walked the streets of Denver to hear firsthand from people affected by drugs. She turns that understanding into content that motivates people to get help, recover, or never start using drugs or alcohol.
Clients rely on her for content and analysis that is accurate, thoroughly sourced and written to move their audience to action. She most enjoys exploring a new subject, product or service, and gaining a vivid insight into what potential customers need to know before they decide. A particular strength is capturing what makes each client distinct, so their website and content reflect what truly matters to them.